The B2B SaaS landscape is highly competitive, regardless of your industry. Being SaaS means there are table stakes features you must have in order to be taken seriously, whether you are a startup or an established player. Features like Identity and Access, scalable architecture, and data share are the difference between a thriving digital-first company rapidly accumulating customers, and a company struggling to stay ahead of a seemingly endless wave of disruptors and cloud native solutions. Add to that the notion of automated, self-service B2B features, and you create a backlog of necessary features that can take years and millions to build.
If you're struggling to compete with your B2B SaaS peers because organizationally and technologically you are not digital first, it may be time for a Digital Transformation. As you start, you will need to think about how identity is managed across your commercial solutions, but this is just the beginning. Modern Identity is an important part of your DX journey, but not the end. 70% of DX initiatives fall short of their goals. Make sure to pick a solution that gets you across the finish line. To help, United Effects offers three of the most important elements necessary for success: Modern Identity, Data Liquidity, and Transformative Design.
What is modern identity and how does it apply to B2B?
Our competitors have a fun new buzzword they're throwing around, “CIAM” or “Customer Identity and Access Management”. They think because they can provide customer specific login screens with their own logos (so can we), they've solved the problem. But they've missed the big picture.
Lets forget about CIAM and talk AIAM, “All Identity and Access Management”.
For your B2B to thrive you need way more than logos and MFA logins. You need self-service screens for your users, self-service customer management screens, federated SSO for your enterprise customers, systems to manage access to your customers and the products they buy, systems to centralize permissions and roles, and much more. You can check out our full Modern Identity feature list here and as you do, ask yourself if you've ever seen all of this functionality in one place.
Modern Identity is the cornerstone for many initiatives that you will need solutions for if you don't already. Initiatives like M&A activity, increased sales per customer, and modernization of your tech as your company continues to thrive.
For your B2B SaaS business to thrive, you must fully leverage your greatest asset - Data. A Forrester consulting survey (summary published by CIO Dive) found that data-savvy businesses were 162% more likely to exceed their revenue goals than their “laggard counterparts”. Data allows these companies to make business relevant, insightful decisions, that in turn drive revenue and growth. So far, this is common knowledge, and companies across the globe are investing in Machine Learning, Analytics, Artificial Intelligence, Data Lakes, Distributed DBs, and every other “data-esk” thing you can imagine to leverage their ecosystem of data. Each of these investments will eventually lead to a deceptively simple and frankly annoying question:
Now that we know what we want to do with our data, what data do we actually have and where is it?
At United Effects, we call this the “not-sexy” part of the Data revolution, and we're here to solve the problem for you. With Core EOS, you will be able to map, categorize, subscribe from, publish to, and generally visualize every data source within your business ecosystem.
Whether you need help with your CX/UX, you need to define a cloud-first highly scalable global architecture, or you need modern development help for your DX journey, United Effects can help. Let us share our expertise and then go further and connect you to our growing network of trusted partners who can help bring your vision to life.